Online you'll find some old story's about the Death Of A Meta Tag. This 2002 story has been copied several times by so called internet experts. Even new bloggers sometimes run out of stories to write so they copy the text and label it as news.The original text was about keywords and the statement was the use of keywords is useless. After all these years the story is re-typed and re-written many times. It has even come to the point of claiming meta tags don't work at all.
In the original story it was all about keyword abuse and not about the influence meta tags in general have on your seach engine ranking. Do you own a specialized store and run a specialized website for let say "golf cart repair" than please do not use "Britney Spears" or "Super Bowl" as keywords. Those words are not relevant. And you only want to use relevant words.
That's wat Meta tags is all about: hones and relevant words. Specific words to describe your company, your store or business are the keystone to succesful SEO.
So why do we say meta tags keywords have significant influence ?
Because wrongful use of keywords will get your website banned from the seach engines. The negative effect will even double. If you use the keywords right, the influence wil be little. But if you use them wrong, perhaps you get banned. So the negative effects are huge !
Over 80% of all online proceedings start with a search query. You browse to a search engine and you will fill out certain keywords that match what you are looking for. That's why it's so important to put relevant and correct keywords in your meta tags in the source of your webpage.
<meta name="keywords" content="text">Some people will try to make you believe the meta description and the meta keywords will not help your ranking at all. They are missing a important SEO criteria. Not only will for example google show your description tag but if you use an attractive line or text, more pleople will click on your listing. And that will give you a better CTR. And CTR is one of the important things for your ranking.
Search engines like Google show meta tags in their search results. You perform a search task by filling out:
- (A) certain keywords. The results you will get is
- (B) the title tag and
- (C) the small text item, the description tag.
How do you make sure that your website is found on internet if you fill out certain keywords? You use the KEYWORDS tag.
More than 80% of the people search a website by filling out more than 1 keyword
<meta name="keywords" content="text">Example metatag keywords
Add the following metatag in the HTML source of your webpage :
<meta name="keywords" content="meta, metatags, meta tag, meta tags, submit, search engines, spiders, sites, submit site, search engine submit, website, submit website, add meta tags, find website, be found on internet, keywords, keyword">It's very important that you add the keywords you want your site to be found under in your KEYWORD tag. If a search engine spider finds the same words on your website and in your meta tags, these words will be ranked higher in the search index. Don't add too many words, the most search engines will only index the first 20 words. Make sure that you put the 10 most important keywords first.
Try to give each page of your website a relevant title, description and keywords that correspond with the text on your website. A visitor will find the exact information within your website, on the correct page.
Where should you add this keyword tag?
You may add the keyword tag in all of your webpages, so not only in the first index page. Make sure that on every page relevant keyword tags are added. Add keywords that are relevant and correspond with the text on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!
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