We truly live in the greatest time in history. Sure, we're constantly threatened with the possibility of chemical, biological, and even nuclear war. Terrorism seems to be lurking in every dark alley. But, you have the ability to go from completely penniless to having millions of dollars, and it's easier than ever before. It is possible to utilize the most fundamental internet marketing techniques without even having your own computer or access to the internet, so long as you can get to the local library.
In this guide you won't learn any specific techniques to help you select your niche. You won't learn any promotional or marketing techniques, either. You are, however, going to learn the four most important aspects of all successful internet marketing projects.
Start with a Plan
This is not only the most important aspect of any internet marketing effort, but of any business effort at all. Without a plan, there's only a minimal chance of success. Your plan should include:
This is not only the most important aspect of any internet marketing effort, but of any business effort at all. Without a plan, there's only a minimal chance of success. Your plan should include:
- Who your target market is
- What they're actually interested in (or looking for)
- How you'll monetize the business
- How you'll reach your target market
Those three things are the fundamental building blocks of your plan. You should be sure to have each one thoroughly documented and well understood before moving on to the next step. Take your time and use the internet to do your research. It will help save you from a lot of wasted time and effort in the coming months.
Free Blog Hosts Are Your Friend
If you have no money, you can't pay for web hosting or a domain. That's why free blog hosts are not only your friend, but utterly essential to succeeding without actually spending any money. You have a plethora of options, but you want to limit your selection to:
If you have no money, you can't pay for web hosting or a domain. That's why free blog hosts are not only your friend, but utterly essential to succeeding without actually spending any money. You have a plethora of options, but you want to limit your selection to:
- Blogger.com
- Weebly.com
With both of these services you're able to monetize the site through AdSense or affiliate programs. The major difference, though, is that Blogger.com is owned by Google, and you'll need to use official affiliate partners for monetization. Weebly.com provides far more flexibility.
Lay One Brick a Day
This is the most important lesson you can learn, not just for internet marketing, but for life in general. The entire process of building any business is going to take time. Think of it like building a wall. You do it one brick at a time.
This is the most important lesson you can learn, not just for internet marketing, but for life in general. The entire process of building any business is going to take time. Think of it like building a wall. You do it one brick at a time.
If you were to start by thinking, "My goodness, I need to build this gigantic wall," the project is overwhelming. But if you start by saying, "I need to lay this one brick," then it's obviously an easier undertaking.
Instead of just laying that brick, though, lay it the best that you possibly can. If you keep on laying one perfect brick every single day you'll eventually have a wall of profitability. And that's what it's all about!
Setup and Monitor Analytics
Finally, make sure that you have some sort of analytics software running on your site from the very beginning. Blogger.com automatically provides access to Google Analytics. Weebly.com comes with its own traffic stats, but can also have Google Analytics installed.
Finally, make sure that you have some sort of analytics software running on your site from the very beginning. Blogger.com automatically provides access to Google Analytics. Weebly.com comes with its own traffic stats, but can also have Google Analytics installed.
This is important because it will help you identify where your traffic is coming from. If you're organized enough with your marketing efforts, you'll even be able to see a correlation between your marketing activities and traffic influxes.
Without analytics, though, you'll always be stabbing in the dark. You won't ever even know how many visitors you're getting on a daily basis. And if that's the case, you won't be able to ever figure out whether or not you're getting the kinds of results you could.
Sure, you might see that you're making hundreds, or even thousands of dollars per month. But if you could see, through your analytics, that only 1% of your visitors ever helped you make money you would realize that you could be doing it better.
Analytics help you take your internet marketing project's pulse. It's an important vital sign and it shouldn't be overlooked, even if you're only hoping for this to be a small, part time project. Make sure you set them up in the very beginning.
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